You know New Super Mario Bros.Wii is hot when an entire store is transformed into the Mushroom Kingdom! That's exactly what happened to the Nintendo World store located in New Yorks Rockefeller Plaza. The store was filled with all sorts of goodies including gaming stations, costumed characters and giveaways. Nintendo also pulled out all kinds of cool memorabilia from their archives including old NES/SNES Mario cartridges, Mario drinks, Mario lunch boxes and a bunch of other Mario shwag. Here's a video of what I wish my office would look like!